Volvo PH presents Ironmark Award to Mayor Isko

Along sighs and muted shrieks from admirers of all ages, Francisco Moreno Domagoso yet again takes the stage by storm. The young and vibrant Mayor of Manila is this year’s recipient of the prestigious Volvo Ironmark Award.

Held at the Grand Ballroom of Okada Manila, this year’s People of the Year Awards is more memorable simply because it also marks People Asia’s 20th year. With A-list celebrities and the crème de la crème of society, the distinguised publication honored people from various fields who have made a difference in the lives of people around them. 

From Reel to Real

One of these notable individuals is People of the Year awardee Isko Domagoso. He may be called several names --Isko Moreno from his matinee idol days to the more colloquial Yorme, a name bestowed upon him by fans and constituents alike. Regardless of what name he goes by with, it is undeniable that this man continues to make waves especially in the political ocean.

Portraying roles that ranged from charming heartthrob to alluring leading man, Domagoso has ventured out of show business to heed the call of public service. Growing up in the streets, he knows the daily challenges of the underprivilieged and thus, started his journey in giving back to society. 

From the silver screen, he trained his sights on improving himself, enrolling in administrative, business, and leadership courses. He believes that investing in education is a step closer to his dream of serving the public. From councillor, vice-mayor, and a number of government posts, he won by a landslide in the mayoral elections in May 2019. 

Since then, Domagoso has become both pretty face and iron hand in Manila, spearheading clean-up operations and cracking down on lawbreakers. In just a short time, the city of Manila sees a flourishing future thanks to this visionary man. 

Volvo Ironmark Award

It is the dedication and passion to his job that earned Domagoso the esteemed Volvo Ironmark Award. The Ironmark is the Swedish car manufacturer’s logo that can be seen proudly displayed on all its vehicles. This is the badge of honor that defines what a Volvo is – a combination of durability, strength, and quality.

These qualities are also main characteristics exemplified by each Volvo Ironmark Awardee. Over the years, this stamp of excellence can be seen in previous awardees such as Sen. Manny Pacquaio, Dr. Vicky Belo, Ces Drilon, Bea Alonzo, and Joey Concepcion. Adding to this illustrious roster is Domagoso, whose tenacity and vigor are something worth looking forward to. 

Volvo S90 T8 Plug-in Electric

Sharing the same characteristics as the latest Ironmark Awardee, the sophisticated Volvo S90 Twin Engine Plug-In Hybrid also graced the halls of Okada Manila that evening. 

Classically Volvo, the S90 is a vision in white, effortlessly blending Scandinavian elegance with a distinctly modern flair. Under its stylish looks and sensual lines lies a supercharged and turbocharged personality. It’s an All-Wheel Drive that spews 407hp with the efficiency of a plug-in hybrid. Since it’s a Volvo, it comes equipped with all the IntelliSafe features that the brand is known the world over. Additionally, top-of-the-line infotainment systems are also a given to make every ride a rewarding one. 

“Whether it’s choosing which cars will transport our Volvo patrons safely and comfortably or choosing individuals for the Ironmark Award, we always look into the qualities that make one commendable and laudable. May it be cars or people, the qualities of safety, care for the environment, and quality must always be present to ensure that each bearer of the Volvo Ironmark is truly worthy of praise”, quips Christopher L. Yu, Marketing Head of Volvo Philippines.