The All-New Rolls-Royce Ghost

Talk about minimalism. Beyond the usual kilometer-long press release that Rolls-Royce issues whenever a new model is launched, the luxury carmaker has also issued what it calls a 'One Page Release' that breaks down all the new details of a car into short sentences on a single page. A brilliant move in today's age where one's attention span only runs a few seconds. In case you're wondering how long the old-fashion press release is, it's actually a staggering 21 pages--although truth be told, one page is for the technical specifications and three pages are for the contact details for Rolls-Royce's communication personnel around the world.

So, without much further ado...

Reflecting the minimalist philosophy that underpins the New Ghost, highlights of this transformative motor car are listed in short form below. Full details are available at thenewghost.com.

The most technologically advanced Rolls-Royce yet

Succeeds the most successful product in the marque's 116-year history

Reflects ‘Post Opulent’ design philosophy, rejecting superficial expressions of wealth

Built on rigid aluminum Rolls-Royce spaceframe architecture

All-wheel drive and all-wheel steering for unprecedented poise and surefootedness

World-first Planar suspension system significantly increases agility and effortlessness

Equipped with hallmark 6.75-liter twin-turbo V12 engine, delivering 563hp (571PS) and 850nm

For effortless egress, doors now electrically open as well as close

Interior components tuned to specific resonant frequency to create a sense of serenity

Down lit Pantheon grille discreetly illuminates Rolls-Royce iconography

Illuminated Fascia debuts featuring Ghost nameplate surrounded by more than 850 stars